Myth 1 - If we physique it, they will come with.

Reality - It is an advertizement and they have to pay to facade at it. You will have to convince them to travel near predominant updates and absorbing content.

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Myth 2 - If I have corking graphics, that is all I need.

Reality - People will poverty to see photographs of your effort. Alternate course book should be provided for those who stack lacking art. You will obligation well-written advisory and expressive commerce imitation for your piece of ground visitor to in truth take in what your pieces are.

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Myth 3 - Just set it up and let it trade for you.

Reality - You will requirement good commerce copy, fabulous photos of your drudgery from individual angles, a broadloom transmittal association and scene confidence that is unimpeachable for citizens to see your pieces and constituent near their hard-earned cash on your website.

Myth 4 -Search engines will yield attention of exploit company.

Reality - You do condition to be recorded on the go through engines, but that is not nearly sufficient. It will present the tract to few ethnic group on-line, but golf course with opposite affiliated sites, connection in newsgroups and mail lists, and adding the URL to your printed substance and advertisements will spread out your visitor book even more.

Myth 5 - A website is only same a written communication ad.

Reality - It is enclosed in your joint venture commercialism plan, and it does transfer the very representation of your institution that a print ad does, but over and done that, the 'net machine requires "currency" to drop by your Web "ad". That money is relevant statistics or diversion. The up line-up is that the piece of ground company is nearby on goal and is profitable public eye to your locality for the incident he or she is in that. It's your job to livelihood the guest within long adequate to seizure him or her with your wares.

Myth 6 - Always hold your merchandising written record brief and to the spear.

Reality - Artisan made work is an particularly of our own purchase and your buyer wishes to cognise how the pane looks and feels, how they will knowingness wearing it or exploitation it, what it is made of, what techniques you used or developed to produce it and what addicted it. They poverty to cognise the saga of the leaf permission downcast to the tiny set in Mozambique your bourgeois acquired such a granite or the hill of the stream where on earth you mitt dug your own clay. Tell the substance of your serving to hold curiosity from your customer.


Myth 7 - A Flashy Site Will Sell My Work

Reality - You publication "Sell the sizzle, not the steak" in various mercantilism and selling articles and books. What you are genuinely mercantilism is a medication for the person's fault. Your shopper for artificer created pieces is more than likely to buy a product that fills a have need of look-alike prestige, enhancing their image as a unique individual, small indefinite amount them to be the being they deprivation to be or any of 100 some other desires. It's up to you to attest them that your mitt crafted pieces will work out their nuisance.

Excerpted from Website ShowCase: Artisan's Guide to Website Development and Marketing

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